*So much* can flatten into nothing. A quantity that large stops meaning anything, because the mind can't hold an abundance — only items.
Which is why vague gratitude fades fast and specific gratitude sticks. *My friends* is a category. *The way she asked a second question instead of changing the subject* is a memory you can actually feel in your chest.
Specificity is the whole trick. It's also harder, because it requires having paid attention at the time.
Take the vaguest thing on your list and find the one detail underneath it. That detail is what you actually mean.