I give generously to worthy charities.

Working out which organisations are any good is genuinely difficult, and the difficulty is a common reason people end up giving nothing at all. The leaflet tells you very little. The advert tells you less.

There are people who do this assessment full time and publish what they find. An hour spent reading them once, followed by something automatic, solves the problem permanently and removes the decision from every future Tuesday.

Most of the friction in giving is not reluctance. It is admin, plus a vague fear of being taken for a fool. That hour disposes of both.